Privacy Policy
KegelForm · Last updated: November 10, 2026
This Privacy Policy explains how AdProfex Ltd, registration number HE 435565, Omonoias 13, SOHO EMBASSY, 3052 Limassol, Cyprus ("we", "us") handles personal data when you use the KegelForm website at https://www.kegelform.com, the online quiz and checkout pages at https://kegelform.fnlfx.com, the personal account at https://app.kegelform.com and related services (the "Service"). KegelForm is an online pelvic floor training program for men. Some of the information you give us relates to your sexual and urinary health; section 2 explains how we protect it. AdProfex Ltd is the data controller. Privacy contact: lawyer@adprofex-ltd.com.
1. Data we collect
- Account data: your email address, the date you started the program and your time zone (so that each program day starts at your midnight).
- Quiz answers: your age range, body type, main goal, typical day, stress level, sleep, habits (such as smoking or alcohol), how much time you have each day, an upcoming event and its date, whether a healthcare professional referred you and any referral code you enter, and your answers about your sexual and urinary health and relationships (see section 2). We also record which quiz screens you saw and how long you took to answer.
- Program data: the workouts you start and complete, their dates and duration, your muscle test results (how many seconds you held a squeeze), your knowledge test answers and score, and the learning cards you have opened.
- Purchase data: the plan you bought, subscription status, payment and renewal dates, amounts and currency, and cancellations. Payment card, Apple Pay and Google Pay details are handled by our payment provider, Stripe; we do not receive full card numbers.
- Device and usage data: browser type and version, operating system, device type and screen size, language, IP address and the country derived from it, the page and source that brought you to the Service (such as advertising campaign, UTM and click identifiers, and the referring page), and your interactions with our pages and your personal account. In our own database we store IP addresses only in hashed form.
- Communications: messages you send to our support team.
We collect this data from you, from your browser or device, and from our payment provider (purchase and subscription status).
2. Your health information
Many quiz questions ask about your sexual and urinary health: erection strength, morning erections, firmness and control when masturbating, how long sex lasts and your control during sex, how often you have sex, how often you need to urinate, whether you have used pills to get harder or last longer, and worries about your relationship and confidence. Your main goal (firmness, endurance or libido), your program data and your test results can also reveal information about your health. Under US state laws this is "sensitive personal information" or "consumer health data", and in the European Union it is a special category of personal data. We handle it as follows:
- Your choice. Answering the quiz is voluntary. We collect and use your health information only with your consent, which you give by choosing to answer these questions and continue the quiz. You can withdraw your consent and ask us to delete this information at any time (section 7).
- Limited use. We use it only to prepare and show your plan summary, to provide the program and show your progress, to answer your support requests, to keep records the law requires and, in aggregated and de-identified form that no longer identifies you, to improve the quiz and the program.
- No sale, no advertising. We do not sell your health information, we do not use it to build advertising profiles, and we do not share your quiz answers, test results or workout data with advertising platforms. Our product analytics provider receives only which quiz steps you completed, your main goal and how you use your personal account (such as the screens you open), not your answers to the sexual and urinary health questions or your test results.
- Limited access. Only our service providers that run the Service for us (section 4) process it, under contracts that require them to protect it and use it only on our instructions, and only our staff who need it to provide the Service can access it.
3. How we use data
- to provide the Service: run the quiz, prepare your plan, open your personal account, run your daily program, save your workouts and test results and show your progress;
- to create and manage your account and subscription, process payments, renewals and cancellations, and sign you in automatically after payment or with a one-time link or code sent to your email;
- to send service emails — your sign-in links and codes, the confirmation of your purchase and plan terms, renewal reminders, receipts, payment problems and cancellation confirmations — and to provide support (we do not send marketing emails);
- to analyze and improve the Service, measure the effectiveness of our advertising (section 4), and prevent fraud, payment disputes and misuse;
- to comply with legal obligations and protect our rights.
Where the GDPR applies, we rely on performance of our contract with you, your explicit consent (for health information and non-essential cookies), our legitimate interests (security, analytics and improvement of the Service) and compliance with legal obligations. Withdrawing consent does not affect processing that took place before it.
4. Who we share data with
We do not sell your personal data. We share it only with:
- service providers that process data on our behalf:
- FunnelFox — the platform that runs our quiz and checkout pages, stores your quiz answers and email address, manages subscriptions and cancellations, and provides funnel analytics;
- Stripe — payment processing for card, Apple Pay and Google Pay payments and subscription billing (Stripe also uses payment data to prevent fraud, as described in its own privacy policy);
- Hetzner — hosting of our servers and database, in the European Union;
- Cloudflare — domain name services, network delivery and security for our website and servers, and delivery of videos on our quiz pages;
- AppBrain and Resend — sending our service emails;
- Amplitude — product analytics; we identify you there by a pseudonymous identifier derived from your email address, not by the email address itself; data is stored in the European Union;
- advertising platforms, in a limited way: we advertise on platforms such as Meta. When you arrive from an ad, the platform knows that you clicked it. We use their measurement tools on our quiz and checkout pages to learn whether our ads lead to visits and purchases; these tools receive technical data (such as IP address, browser data and a click identifier) and the type of event, and never your quiz answers, test results or workout data. Where the law requires, we use them only with your consent;
- our payment provider and your bank, if you dispute a charge: information about your purchase and use of the Service needed to respond to the dispute;
- authorities or other parties where required by law or necessary to protect rights and safety, and a successor in the event of a merger or sale of the business, which must keep protecting your data under this Policy.
A current list of our service providers is available on request at lawyer@adprofex-ltd.com.
5. International transfers
We operate from Cyprus (European Union). Your data is processed in the European Union and in the United States, where some of our service providers are located. For transfers out of the European Economic Area we rely on appropriate safeguards, such as the European Commission's Standard Contractual Clauses.
6. Retention
- Account data, quiz answers linked to your account and program data: while your account exists. When you ask us to delete your account, we delete this data within 30 days, and it disappears from our backups as they rotate, within a further 30 days.
- Quiz answers that were never linked to a purchase: deleted on the same terms on request.
- Sign-in links and codes expire within minutes (the link in the email after your purchase — within 24 hours); a signed-in session lasts up to 30 days.
- Purchase and billing records: up to 7 years, as required by tax and accounting law.
- Support messages: as long as needed to handle your request, and then together with your account.
- Aggregated, de-identified statistics that can no longer be linked to you may be kept to improve the Service.
7. Your rights
Depending on where you live, you may have the right to know what personal data we hold about you and receive a copy of it, to correct it, to delete it, to withdraw your consent, and to opt out of certain uses. To exercise any right, write to lawyer@adprofex-ltd.com or support@kegelform.com from the email address linked to your account. We confirm requests by email to protect your account, and respond within 45 days (we may extend this once where the law allows and will tell you why). You may use an authorized agent; we may ask for proof of the agent's authority. If we decline your request, you can appeal by replying to our answer with the word "Appeal"; we respond to appeals within 60 days and, if you are still not satisfied, you can contact your state attorney general. We will not discriminate against you for exercising your rights.
California residents. In the last 12 months we collected the categories of personal information described in section 1: identifiers (email address, IP address, online identifiers), commercial information (purchases), internet or other electronic network activity, approximate location (country derived from IP address), and sensitive personal information (information about your sexual and urinary health from the quiz, your program and test data). We collect it from the sources and use it for the purposes described in sections 1–3, and disclose it for business purposes to the service providers listed in section 4. You have the right to know, delete and correct your personal information, to limit the use of sensitive personal information, and to opt out of the sale or sharing of personal information. We do not sell personal information and do not use sensitive personal information for purposes other than providing the Service. Use of advertising measurement tools (section 4) may count as "sharing" for cross-context behavioral advertising. To opt out of sharing for cross-context behavioral advertising, use the link "Your Privacy Choices" in the footer or write to support@kegelform.com. We also honor Global Privacy Control in your browser as an opt-out. We retain personal information as described in section 6.
Consumer health data (Washington, Nevada, Connecticut and other states). The consumer health data we collect is described in sections 1 and 2; we collect it from you to provide the program and the other purposes in section 2, and share it only with the service providers in section 4 that run the Service for us. We do not sell consumer health data and do not use geofencing. You have the right to confirm whether we collect, share or sell your consumer health data, to access it, to receive a list of the third parties and processors with whom we share it, to delete it (including from our service providers), and to withdraw your consent.
Other US states (including Virginia, Colorado, Texas, Oregon and other states with consumer privacy laws). You may have the right to access, correct, delete and obtain a copy of your personal data, and to opt out of targeted advertising, the sale of personal data and profiling. We process sensitive data only with your consent.
European Economic Area and United Kingdom. You also have the right to restrict or object to processing and to lodge a complaint with your local data protection authority; in Cyprus this is the Office of the Commissioner for Personal Data Protection.
8. Children
The Service is only for adults aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you believe a minor has given us personal data, contact lawyer@adprofex-ltd.com and we will delete it.
9. Cookies and similar technologies
- Necessary: a sign-in cookie that keeps you signed in to your personal account for up to 30 days; browser storage that keeps your quiz progress and any workout result not yet saved because of a lost connection; cookies of FunnelFox and Stripe that the quiz and checkout need to work and to prevent fraud.
- Analytics: Amplitude in your personal account and on our quiz pages, to understand how the Service is used.
- Advertising measurement: only as described in section 4, and with your consent where the law requires it.
You can control cookies in your browser settings; blocking necessary cookies will stop sign-in and checkout from working. We honor Global Privacy Control signals as an opt-out of sharing for advertising.
10. Security
We use appropriate technical and organizational measures to protect personal data, including encryption in transit, access controls, one-time sign-in links and codes that expire and are stored only in hashed form, secure sign-in cookies, and storing IP addresses in our database only in hashed form. No method of transmission or storage is completely secure. If a breach affects your personal data, we will notify you and the authorities as required by law.
We are not a healthcare provider, and the Service is not covered by HIPAA. Your health information is protected under this Policy and applicable privacy laws.
11. Changes
We may update this Policy from time to time. The current version is always available at https://www.kegelform.com/privacy. We will tell you about material changes in advance by email or on our website, and we will ask for your consent again before using your health information in a materially different way.
12. Contact
AdProfex Ltd, registration number HE 435565, Omonoias 13, SOHO EMBASSY, 3052 Limassol, Cyprus.
Privacy: lawyer@adprofex-ltd.com · Support: support@kegelform.com